00:00 - Start
00:10 - Introduction
01:40 - What Is Evergreen Content?
14:10 - Why Do I Want It?
27:45 - How Do I Create It?

⁣Part 7 in an 10 part series for home inspectors about developing an online presence for their business.

00:00 - Start
01:10 - Introduction
03:10 - About The Series
05:35 - What Is Marketing?
12:10 - What Benefits Can You Expect?
18:25 - Am I Really Marketing?

Supporting independent inspectors is a major goal at Inspect.com. We’re excited to announce a 10-part series just for inspectors on establishing and growing your online presence.

We're fortunate to have wrangled web marketing specialist Ammon Johns to walk through 10 episodes explaining the strategy and tactics - structure and tasks - of creating and growing public awareness of your inspection business.

Come join us in conversation with Ammon. Ask questions. We’ll answer them on the spot. We’ll be live on Facebook every Monday at 3 PM PT/ 4pm MT / 5pm CT / 6PM ET.

Here’s a sneak peek at the first three episodes:

Episode 1- Introduction
- About the series (what we’re trying to do)
- What is marketing?
- What benefits can you expect?
- Am I really marketing?

Episode 2- Analytics & Performance Metrics
- You can only manage what you can measure
- What are the metrics?
- Know where you failed - side benefit to know how to alter your course
- Data is everywhere - information is informed data


Episode 3 - Defining
- Define Yourself, Brand, Budget, and Market(s)
- Reputation & Reviews
- Channel your business presence

Mark your calendar to experience the awesome knowledge of Ammon Johns. Your business will thank you.

00:00 - Start
01:45 - General Practices
02:30 - The Semantics of Semantics
12:30 - Entities : Things Not Strings
23:30 - Disambiguation
35:05 - Schema


⁣⁣Part 6 in an 10 part series for home inspectors about developing an online presence for their business.

00:00 - Start
01:10 - Introduction
05:50 - Define Yourself, Clients, Markets
21:05 - Reputation & Reviews
30:55 - Channel Your Business Presence

⁣Part 3 in an 10 part series for home inspectors about developing an online presence for their business.

00:00 - Start
⁣03:45 - Overview
04:00 - Types of Digital Marketing
22:00 - When to use Digital Advertising
26:45 - How to use Digital Marketing


⁣⁣Part 10 in an 10 part series for home inspectors about developing an online presence for their business.

00:00 - Start
01:05 - Introduction
01:55 - Structure
05:30 - Site Performance
11:20 - Pieces of Website
17:15 - The Inverse Pyramid
24:45 - Example Home Inspector Inverse Pyramid
27:45 - Blogging
29:40 - Takeaways


⁣Part 5 in an 10 part series for home inspectors about developing an online presence for their business.

00:00 - Start
03:00 - Why Use Video?
17:30 - When To Use Video?
37:01 - How To Use Video?
40:00 - Advanced Use Of Video

⁣⁣Part 8 in an 10 part series for home inspectors about developing an online presence for their business.

00:00 - Start
02:00 - Introduction
02:55 - What Are Conversions?
14:50 - Understanding What Potential Customers Need
17:10 - Help Is Defined By The Recipient


⁣⁣Part 4 in an 10 part series for home inspectors about developing an online presence for their business.

Meet Inspect.Com Founders Edition

00:00 - Start
01:10 - Introduction
04:30 - What Is Social Media Marketing?
10:05 - Social Media Platforms
29:15 - Organic vs. Advertising?


⁣⁣Part 9 in an 10 part series for home inspectors about developing an online presence for their business.